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What we see inside Muslim charity email accounts
And what actually moves the numbers. Written from live accounts, with figures rounded so no charity is identifiable. About once a month.
11 August 2026 · 6 minute read
The missing third
A share of most charity lists never sees the appeal at all. What DMARC is in plain terms, what a missing or monitoring-only record means, and how to check your own in under a minute.
Read the note →11 August 2026 · 5 minute read
What happened to last year's new donors
Most first-time donors never give a second gift. April has no budget line, and that is the whole story. The three emails that change it, and when to write them.
Read the note →11 August 2026 · 5 minute read
The Ramadan runway
Every agency sells Ramadan in January. By January the only thing left to change is the wording. The month-by-month case for starting in September, and what each lost month costs.
Read the note →